Gambling online is always increasing in popularity. People enjoy the idea of being able to wager or play games from the comfort of their own homes. This fact leads to the acquisition of quite a bit of money for the people that own or affiliate themselves with these sorts of sites. The most popular online gambling sites are casinos, simple poker rooms, bingo sites, and the ever sought after sportsbooks. The types of methods that an affiliate for one or more of these sites might earn usually fall within three distinct categories. Those categories are revenue sharing, cost per acquisition (CPA), and a hybrid model.
This affiliate marketing model is one of the most popular. The reason for this is that it usually involves continual profits over the course of the entire time a customer spends money at a given site. When it comes to online casinos and a few of the other gambling types, the affiliate program will often include the usage of a portal site. a portal site will have the appearance of a casino in and of itself. The marketer will bring in new customers to their site and then the marketer will share in the revenue that customer generates. In instances like this a fifty percent or higher revenue share is quite common.
Revenue sharing in general is the sharing of profits from a financial venture. It is no different with affiliate marketing. This method is best for people that want to make money constantly from the same source. Every time a customer loses money, the market gets paid. Generally, most of these sites do not penalize the same marketer if a customer wins big.
Cost Per Acquisition (CPA)
The CPA approach is for people that want quick money. These same people need to be able to generate a constant customer stream as well. This method works by bringing in new customers for a given site. Sportsbooks and bingo sites use this method quite frequently. Every new customer generates a specific amount of money for the affiliate. This amount of money changes. However, a pure CPA program does not allow for revenue sharing and as such whatever the marketer makes from bringing the customer in, is all they will receive. This method is best for people working with sites where they can bring in large numbers of people for quick cash.
These types of systems are sometimes considered to be the ‘holy grail’ of affiliate marketing. While the amount of money gathered solely from the CPA aspect and the Rev share portion of the deal is much smaller than either of the pure forms it leads to a greater flexibility overall. In this model of affiliate earnings the marketer will receive both a CPA and revenue share. This means they get paid money up front and they make a constant stream of money from revenue sharing. This method is best for people that can acquire new customers constantly and who gather clients that provide good turn over in regards to monetary generation. In short, they gather a lot of customers who like to gamble a great deal.